Trusted Feed FAQ'S

1. What is Trusted Feed?
2. What are the benefits of Trust Feed?
3. Does Trusted Feed guarantee my ranking?
4. Is my site a good candidate for Trusted Feed?
5. Where will my website content be found?
6. How does the pricing work?
7. What is required on my end to start a trusted feed campaign?
8. What editorial guidelines must my site follow?
9. Can I still do Trusted Feed if I have multiple sites that individually do not meet the minimum requirements; can they be combined to create a large enough feed?
10. What kind of support does Position Technologies offer my company?
11. How do I discontinue my account should I deem necessary?
12. What type of reporting does Position Technologies offer for my website?
13. Is it possible for me to track my Return on Investment (ROI)?

1. What is Trusted Feed?
   

   Trusted feed is a Paid Inclusion program that utilizes an XML feed to index deep content pages on your website. The results are then displayed under the natural listing sections of some the World's leading search engines (Inktomi (Yahoo), Fast, and AltaVista). Please note: this is not a pay for position program.

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2. What are the benefits of Trust Feed?
   
   • Frequent content updates - Trusted Feed takes the guess work out of keeping your website content up to date within the search index. No more waiting for a search spider to update your pages. Trusted Feed allows frequent updates as often as weekly if necessary.
     
     
   • Trusted Feed gives your website an edge over your competition by ensuring that your site is indexed effectively by some of the World's leading search engines.
     
     
   • Trusted Feed allows you to get your deep content pages into the search indicies. Most of this content is not accessible by a search engine spider especially if it is dynamically generated. Position Tech works with you to create a custom Trusted Feed using the your website content. The end result is targeted traffic. The more targeted your traffic the better chance for conversion.
     
     
   • With Trusted Feed's CPC (Cost Per Click) pricing model you have more control over your online marketing expenses. No long term contracts to sign.

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3. Does Trusted Feed guarantee my ranking?
   

   NO. Trusted Feed does not guarantee rankings. Ranking is based on several factors including those employed by the search engines. Although your feed is custom built by our team of engineers your website's content and the search engine algorithms determine the success of your Trusted Feed performance..Your Position Tech account manager will work with you through-out the life of your campaign to ensure its success.

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4. Is my site a good candidate for Trusted Feed?
   

   Due to the nature of Trusted Feed, not all websites make good Trusted Feed candidates. Below is a checklist that you can use to determine if your website would be a good candidate.

   1. E-commerce websites with at least 500 URL's
   2. Website owners that want to control their search engine visibility and have more control over their search marketing budgets
   3. Websites that may contain good content but are not optimized effectively for search engines
   4. Websites that have database-driven static or dynamically generated pages (non-database-driven static sites may also apply for an additional feed building charge)
   5. Websites whose product information and/or product pages are found deep within the website, and are typically uncrawlable and not indexed by the search engines.

   If you do not meet all criteria listed above, but are still interested in learning more about a trusted feed campaign please call our sales team at (630)232-0446.

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5. Where will my website content be found?
   

   With Position Technologies you have the option to choose between four of the World's major search engines:

   • Engine: Inktomi
     Portals (some portals will not be covered under select regions): Yahoo (implementation yet to be completed), MSN, About BBC, Bluewin , BlueYonder, E-Spotting, www.i.f ,Goo, HotBot, Infospace, Kanoodle, SoneraPlaza, TOCC, and Wirtuolna Polaska
     
     
   • Engine: Fast
     Portals (some portals will be covered under select regions): Terra Lycos, All the Web, Hispavista, Lycos Europe, T-mobil, InWind, Tiscali, ItaliaOnLine, ya.com, Scandinavia Online, BT Looksmart, M-web, Telus, Jubii, Webcrawler, Lycos Asia, Dogpile, Metacrawler, Excite, Info Space, Walla.
     
     
   • Engine: AltaVista
     Portals (some portals will not be covered under select regions): AltaVista Worldwide

   Content indexed through a Trusted Feed campaign will be integrated within the natural SERPS (search engine results pages) of the appropriate portal that the search engine powers. For example, when using Inktomi's Trusted Feed program your content will be found in the "Web Search" results of MSN.com.

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6. How does the pricing work?
   

   Trusted feed is a Pay for Performance or CPC program. You will be charged only for the quality traffic that is driven to your site (additional fees may apply for non-database static sites). The CPC pricing is set by the Search Engines based on your market vertical. For example, a website that sells automobile parts will likely have a different CPC price than a website that sells books and CD's. You will work with your Position Technologies Representative to create a budget that meets your company's needs.

   An initial payment will be required at the onset of your campaign. This payment will be calculated based on the anticipated number of click through's you may receive in a given month. You will be billed on an as needed basis (usually monthly) to maintain a positive account balance. Payment can be made using credit card or company check. Please contact a sales representative for more details (630)232-0446.

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7. What is required on my end to start a trusted feed campaign?
   
   • A signed Insertion Order that will document your approved CPC and your initial starting budget.
     
     
   • The necessary website data in a format that your Position Tech sales representative will work with you to create. Once the data is received, Position Technologies' experienced teams of engineers will custom build a feed to drive quality traffic to your website.

   A Position Tech sales representative will be assigned to your account through-out the life or your Trusted Feed campaign. You will work together to ensure your campaign receives the optimal performance and results.

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8. What editorial guidelines must my site follow?
   

   All Trusted Feeds are reviewed prior to submission into the search engine. Many of the same editorial guidelines that search engines have followed for years are also used when reviewing a Trusted Feed. Please visit the following page to view some of these important content policy guidlines (We'll want to include a link to content guidelines similar to that of Inktomi's)

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9. Can I still do Trusted Feed if I have multiple sites that individually do not meet the minimum requirements; can they be combined to create a large enough feed?
   

   No. For website owners that do not meet the requirements to participate in a Trusted Feed campaign should consider submitting your pages through Position Tech's Yahoo! Search Submit Basic program. For more details on Yahoo! Search Submit Basic please click here.

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10. What kind of support does Position Technologies offer my company?
    

    As a client of Position Technologies, you will be assigned to one of our experienced account managers. From start to finish they will assist you with any questions or concerns involving your feed. The account representatives at position technologies pride themselves on going out of their way to assure that your feed gets the best possible results.

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11. How do I discontinue my account should I deem necessary?
    

    If at any time you feel that the feed is not performing to your expectations, you may choose to end your Trusted Feed Campaign. At this time you should contact your account representative, who will subsequently remove your feed from the index. Due to the nature of the search engines, some residual clicks may continue for up to 15 days after the feed has been pulled and you will be responsible for the payment of those clicks.

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12. What type of reporting does Position Technologies offer for my website?
    

    Once you have begun a Trusted Feed Campaign with Position Technologies you will be given access to reporting tools that will help you manage your campaign. In our reporting tools you will have the option to view: Click-Thru History, Clicked URL's, Feed History, Billing Reports, and Top Search Terms. (Coming soon!..You will also have to option to track your conversion rate)

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13. Is it possible for me to track my Return on Investment (ROI)?
    

    Yes. There are several ways to track your campaign's ROI. Please consult with your Position Tech Sales Representative on a solution that best meets your needs.

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