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SEO Consulting Services

Search Engine Optimization (SEO) is the process of advancing your website to the top of search engine results pages in order to improve the volume and quality of traffic sent to your site from organic searches. We follow current search engine trends and guidelines, and work diligently to remain at the forefront of updates and changes, transferring the benefits of this knowledge to our clients. SEO is a crucial practice that every online business requires in order to remain competitive in an increasingly complicated marketing world. Search engines refer millions of people to websites considered authoritative and relevant for the user. Ranking well and surpassing your competitors in search engine results for the keyphrases important to your business delivers a channel of traffic that typically outperforms any other. And ultimately, fulfilling a customer's need through search helps to create trust and to generate repeat business.

Consulting Services Position Tech Offers:

SEO Consulting
PPC Advertising Management
Link Building
Social Media Marketing
Blog Design & Optimization
SEO Copywriting
Website Analytics Setup & Reporting
Keyword Discovery & Analysis

Article Creation & Submission
A/B & Multivariate Testing
Conversion Tracking & Optimization
Website Design
Landing Page Design
Code/HTML Standardization
Graphic Design & Corporate Identity

Position Tech knows what it takes to succeed in search engines today. A successful online marketing campaign requires adherence to search engine guidelines, an effective website with solid architecture, and online promotional campaigns. We build websites that perform in search engines, and manage online PR and link building campaigns for our clients that build prominent, lasting search engine rankings.

SEO Consulting

Ranking at the top of the search engines for your primary keywords is necessary to compete in today's connected world. The first step to realizing your competitive ranking goals is to make sure that your website is fully visible to the search engines.

Our SEO consultants are familiar with the algorithms used by the top search engines today, and can help you optimize your site to offer content to your users in a way that will be most visible to the search engines. We make sure that all elements of your site are optimized, from the fundamentals like: title tags, meta data, url structure & navigation elements, to the technical aspects like: use of mod_rewrites, robots.txt, and implementation of dynamic backend systems.

PPC Advertising Management

We maximize the ROI from your PPC advertising budget utilizing our years of experience and sophisticated software. We identify successful keywords and maximize your ROI through competitive bid tactics and comprehensive multivariate testing practices.

Our PPC managers are at the forefront of the industry and have led our fortune clients and startup clients alike to success through effective copywriting, testing, bidding, geotargeting, dayparting and landing page optimization. We apply the same dedication to quality and ROI as we do with all our paid advertising, display advertising, performance marketing and PPC advertising campaigns alike.

Link Building

Ranking in search engines for your most important terms is a critical step that can lead to dramatic increases in organic traffic. By capturing a larger portion of search engine traffic for your important keyphrases, you can expect to gain new customers and as a result, dramatically increase sales.

To begin, we review the total health of your existing inbound links, also ensuring at this time that you have the most optimal directory listings. After performing a link audit, we begin any corrective measures. We develop a strategy for creating relevant link relationships to organically build connections with other sites, relevant portals, journalists and bloggers, developing highly targeted links with the appropriate anchor text. This activity requires a great deal of man power and expertise resulting in partnerships with individuals and networks that build search engine trust toward your website, ensuring success into the future.

We assist in choosing the most important keyphrases for link building, and help conceptualize press releases and articles built around them. We can also work with your writers to create and optimize this content. We then submit articles to the appropriate channels, and monitor and report results.

We can provide general internet business, marketing or technology consultations with our team of experts for any purpose, from Q&A to training. With Position Tech, there is no limit to the questions you can ask. Our teams' answers offer powerful solutions to any of your web and search marketing questions or needs.

The importance of quality inbound links is well-known; however, the majority of SEO firms and link building companies or tools employ methods that may do more harm than good.

Link building is very similar to the traditional world of PR, building buzz through press releases, articles and partnerships with individuals and networks willing to introduce your company to their visitors. We create or help you create content that entices web journalists and site owners to link to you. We also utilize directories, and national and international search engines to expand your visibility. This includes utilizing local searches in order to ensure that your site is accessible via local search in the major engines.

Social Media Marketing

Knowing and understanding your target audience is crucial to the success of any business. Social Media allows for the web user's voice to be heard through online communities that are ever-growing and evolving. Position Tech's team of Social Media Marketers has been on the forefront of Social Media since its inception. We strive to integrate our social media knowledge and expertise into all of our work.

Whether starting a blog, finding and joining online conversations, creating informative pieces designed to attract the right attention, or simply discovering new ways of interacting with your customers online, Position Tech's integrative approach can make it happen. We advance our clients to the next level by developing compelling content for today's world of social media. Campaigns we have previously managed have led to thousands of links and hundreds of thousands of unique visits for our clients in a very short period of time.

Blog Design & Optimization

In the online community, it's all about the conversation. Blogs are a great way to get involved in your community discussion, and generate a buzz. Not to mention, they're a great way to generate traffic and links!

If you're starting a blog, revamping an old one, or promoting an already established blog, Position Tech can help you optimize for search and social. Our focus is to help our clients create great content for their users that attracts attention naturally.

SEO Copywriting

Involved in the intricate process of SEO Copywriting is the creation and optimization of content that is written with both the user and search engines in mind. Quality, optimized content should not only inform the reader in a clear, coherent manner, with the correct calls-to-action and benefit statements, but should also contain the appropriate density of keywords and phrases important to your business, so that your website will rank well for them.

Position Tech’s expert SEO copywriters create strategically written content that is in line with your brand and message, and is easily digestible for the website visitor as well as search engines. And most importantly, this unique content is compelling enough that other websites find value in it and want to link back to it. SEO Copywriting is now more than ever about crafting content that is authoritative, informative, and compelling enough to entice others to link to you, while balancing an appropriate density of buzz words surrounding your products and services.

Website Analytics Setup & Reporting

Website Analytics are a critical part of any search marketing campaign, helping you to increase efficiency and improve ROI.

Position Tech has extensive experience in integrating various website analytics tools into your website, which are essential in tracking and improving conversion. Because we are not locked into any particular vendor, we can help you improve your current implementation or suggest alternatives to match your specific needs - from free tracking services to high end integrated platforms. We can assist you in generating reports from collected statistics and help interpret them to guide you to improved conversion results.

Keyword Discovery & Analysis

Web users make queries in search engines with keywords important to your business every day. It is important to concisely tell search engines which keywords are relevant for your website by not only creating content on your website that contains these keywords, but also by creating links that point to your website with these terms. Identifying the right keywords for any business is an art that requires expertise and the ability to leverage a variety of tools.

At Position Tech, we research and discover all of the keywords appropriate to your business’s offering, leveraging and incorporating these keywords into every aspect of your search marketing campaign. Different segments of the keyword groups are utilized for SEO, PPC and Link Building. We gladly analyze your current keyword lists to discover areas of possible expansion or to identify negative keywords for your PPC or other keyword driven marketing efforts.

Article Creation & Submission

Creating compelling, informative articles surrounding your company’s products and services that are in line with your business’s message is a great way to complement and advance any search marketing campaign.

Position Tech’s skilled SEO copywriters craft informative and authoritative articles to engage and benefit your target audience, submitting these articles online to the appropriate channels and niche portals. We can even work with your own writers to optimize article content for search, and then submit to relevant portals online.

Article creation and submission is especially effective in supplementing link building techniques, and in turn in aiding ranking efforts, all the while contributing unique and informative content to the web and strengthening the user’s trust in your brand.

A/B & Multivariate Testing

Split and Multivariate testing are processes by which you can determine the most effective version of your website in order to ensure the best conversion rates, as well as the optimal user experience. Testing your website has proven to be one of the most valuable things that any website owner can do to aid the conversion process.

Position Tech offers a full suite of A/B and Multivariate testing platforms that can be implemented on your website to help you optimize and refine your website into the highest converting version that you can possibly serve to your visitors. This will directly relate to an increase in conversions, a decrease in bounce rates, and a much better overall user experience.

Conversion Tracking & Optimization

For any online business, the most important function of the website is in converting the visitor. Without converting visitors, we'd all go out of business. Logically, it is critical that we be able to track and refine our conversion processes, so that we can optimize conversion rates.

Position Tech has the tools and expertise necessary to help you track and optimize your conversion process, no matter how complex. We can help you implement the necessary tools in order to analyze every step of the conversion funnel, and then help you define and then refine your conversion process so that your users have the best possible experience on your site.

Website Design
Position Tech works from the ground up to create websites that utilize all the necessary elements in order to make them successful. We offer all services related to designing, building, maintaining, and improving even the largest of websites. Our team is capable of working on any platform, with any database or content management system (CMS).
Our web designers employ the finest graphic design and illustration tools available in the industry. Position Tech offers complete design services including corporate identity, graphic design, illustration, and flash design, as well as media production including film, photography, and post-production. Our seasoned designers have experience with creating and redesigning websites, designing marketing and sales collateral, effective landing pages, and appealing advertisements.

Our consultants also provide technology assistance regarding a wide variety of issues including domain and hosting issues, internal link and navigation architecture, sitemap design, or any other technical concern. We are also able to recommend and implement advanced technical solutions such as using mod rewrite to rewrite URLs, or develop a custom application to meet your needs.
Contact us today to talk about custom oportunities for your website!

Landing Page Design

To increase effectiveness of each advertising initiative you undertake, Position Tech recommends matching each marketing campaign with a highly targeted landing page optimized for conversion. This landing page addresses the specific needs of each targeted customer profile while maintaining the look and feel of the advertisements being displayed. Utilizing targeted landing pages builds trust with the visitor and increases conversion. Many factors contribute to performance, including benefit statements, calls-to-action, form elements, composition, color, style and a variety of other factors. Landings pages are up to 40% more effective than home pages at converting visitors.

Code/HTML Standardization

When it comes to search engine algorithms, it’s all about the code. This means that rather than crawl the visible front end of your website, engine spiders crawl the code. It is fundamental that your website’s code is clean, concise, and easy for the engines to read.

Position Tech is a strong believer in open web standards, and as such, can assist you in optimizing your website's underlying code and HTML to output pages and data in 100% compliance to open specifications. Aside from providing the highest chance for proper display to your visitors across all browsers, this also guarantees that search engines will not have trouble crawling your site and properly extracting relevant content for inclusion in their search index. Properly formatted content tends to improve rankings and visibility in search engines.

Graphic Design & Corporate Identity

How your business presents itself is paramount. Creating a design that complements your message and value proposition is equally as important as choosing styles and tones that suit your target audience. We understand the balance between the numerous factors that comprise an effective image, and we work with you to create the perfect visual identity.

A well-formed corporate identity encompasses more than a logo or trademark. It includes color palettes, typefaces, page layouts, and most importantly graphic design. Our master designers are experts in graphic design and web design. We craft the overall style and tone of a company's identity and apply it to our clients' logos, business cards, sales collateral, and brochures. We develop custom materials such as trade show presentations, outdoor advertising, business attire, packaging, product design, and much more. What you do, how you do it, and the reasons for which it is done is conveyed to your visitors in how your company presents itself. Graphic design is a vehicle through which your business represents itself as valid and trustworthy, and is a pivotal factor in the success of your brand.

Position Tech helps you find the right presentation to fit your identity. Our team of design professionals takes all aspects into consideration when designing for our clients. From the company name, to the intended audience, to the products and services offered, every aspect is considered when designing for any medium.

Our design professionals have designed for a wide range of clients; from businesses to eCommerce, and artists and photographers to web professionals. We specialize in graphic design for websites, online and offline advertising, landing page design, and trade show design. Position Tech can take your graphic design project from start to finish, no matter the size. Whether your company is a startup with no design identity, or an established corporation looking for a fresh new design for a sharper edge, Position Tech is here to help.