STRATEGIZE

Start Strategizing for Search Engine Marketing Success

Building a solid search engine marketing (SEM) foundation means mastering the basics. Search engines, Directories and pay-per-click (PPC) engines provide unique benefits - and all have specific submission, positioning, and cost considerations. The key is to leverage the benefits of each engine, determining the blend of search engine strategies that's right for your site.

The following articles will provide you with the basics you'll need to start strategizing your site's search marketing campaign.

• SEM Action Checklist - Strategy
• Introduction to Search Engines
• Introduction to Directories
• Introduction to Pay-Per-Click Engines
• What's Your Long Term SEM Strategy?