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STRATEGIZE

What's Your Long Term Strategy?

Generally speaking, search engine optimization is a long-term strategic tool rather than a tool for short-term campaigns. There are many ways of increasing the number of targeted visitors your website receives from searches. You can optimize your website, use inclusion programs, pay for business express reviews in directories and purchase sponsor links, or bid for positions in PPC-search engines. Furthermore, you can choose to do it yourself, outsource the job, or outsource parts of it and get help with the rest.

That's a lot of options!

In developing your strategy, you should look at what methods are most likely to generate the best business given your budget in terms of money, time and resources. Not all methods will give the same quality of visitors in all situations.

Carefully consider:

How much time do you have to spend on SEO duties? Can you realistically keep or bring your search marketing in-house, or would it be more effective to outsource?
How quickly do you want to start seeing results? PPC and pay-for-inclusion (PFI) programs will typically generate faster results for a per-click fee. Organic optimization and content development take longer to implement, but you benefit from long-term positioning results.

Generally, a combination of PPC and organic search strategies, combined with targeted Directory submissions, will increase your sales and branding across the engines.

Unfortunately, there is no way to predict the exact solution that is best for you. We recommend that you test each method carefully before burning your entire budget on the wrong choice. Take it step by step and see what works on a limited budget before you step up.

We recommend that you start with the Search/Submit program or the Trusted Feed service (for large websites) from Position Technologies [www.positiontech.com]. By including your most prominent web pages in the largest search engines on the web, you are ensured a good start to your website's search engine marketing. There is usually a good trade-off between workload, costs and results for this inclusion program, and you can start with a few pages on a low budget and add more as you see some results.

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