STRATEGIZE

SEM Action Checklist - Strategy

• Read about the differences between search engines, directories and PPC engines. Follow the links to the individual search engines and learn about their submission, pricing and syndication guidelines. This will help you determine what engines are most important to your SEM campaign.
  
  
• Determine what your initial SEM budget should be. Remember, you can start with a small budget and test your results.
  
  
• Consider who will handle your SEM campaign. Is there an existing team member who can learn search marketing skills? Is it more efficient to outsource your campaign? Or, would a partnership between your in-house staff and an SEM consultant be best for your business?
  
  
• If you decide to keep your SEO in-house, how will you start your SEM efforts? What blend of Directory, PPC engines and organic optimization strategies make the most sense for your site?

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