OPTIMIZE

Optimize Your Site for Strong Search Positions

Every search engine has its own algorithm that determines the ranking of documents in search results. An algorithm is (in this case) a complex set of computer-based rules on how to interpret and rank web pages when users do a search for a particular word or phrase. For obvious reasons, search engines do not publicly reveal the detailed logic behind such algorithms.

There are a lot of similarities in the way each search engines' algorithms work. Plus, there are proven ways you can construct your links, navigation and content for maximum positioning. When site owners create a site according to SEO best practices, it's possible to see top positions across all the major engines.

This section provides an overview of the four most crucial components for optimization success. Additionally, common challenges and solutions are discussed.

• SEM Action Checklist - Optimize
• Links and Navigation
• Content and Meta-data
• Introduction to Link Popularity
• Optimizing for Your Prospects