OPTIMIZE

Introduction to the "Popularity" Element:
Internal Link Popularity

Not only links to and from other websites count. Additionally, the link structure on your own website has an important role in determining the value of each of your web pages.

The pages throughout your website that you most often link to will gain the most internal link-popularity. If one of your web pages has 500 internal pages pointing to it and another only has 10, then the first web page is more likely to be valuable to users, as there are more pages "voting" on that page. At least that's the theory behind the logic.

TIP:
Typically a website will have a navigation bar of some kind that points to the 5-8 most important sections of the website. This navigation bar will be on all web pages in the website and therefore boost internal link-popularity on those sections. Make sure to include links to the web pages you most want to rank well in your cross-site navigation bar, and make sure that the pages the navigation bar links to have good targeted content. The pages you link to in the navigation bar will be easier to rank well in search engines.

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