OPTIMIZE

Links and Navigation

In this section we will look at the most important aspects of search-engine-friendly navigation and how to build links that search engine spiders can and will follow.

By having a good navigation structure you will not only make it easier for the search engines to browse your website but, you will also make it easier for human visitors, too.

If it is easy for users to navigate your site they are more likely become customers. If it is easy for search engines to follow your links it is more likely that they will index many of your web pages.

The more web pages you have indexed, the more likely it is that one of them is found in a search and lead a prospect to your website.

The following articles will provide you the information you'll need to optimize your links and navigation:

• Use Hyper-linking that Search Engines Can Follow
• Optimization Challenges with Image Maps or Navigation Buttons
• Optimization Challenges with Flash and Java Applets
• Optimization Challenges with JavaScript and DHTML
• Optimization Challenges with Non-HTML Formats (PDF, MS Word, etc.)

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