OPTIMIZE

Links and Navigation:
Optimization Challenges with JavaScript and DHTML

JavaScript is widely used to perform simple client side operations. The script is loaded into the users' browser along with the HTML and can then be executed without having to contact the server again. That is great for a lot of applications such as shopping carts and dynamic navigation schemes. However, there is one big problem: Search engine spiders do not read JavaScript!

So, it is important that you do not put important things, like your main navigation, in Java Script. In the case that you do, at least make sure that the same links are also available as standard text-links somewhere else on your web pages.

TIP:
If you are using JavaScript or DHTML to present navigational links then you can add additional standard text-links for the search engine spiders to follow. In the footer of each web page you duplicate the same links as you have in the navigation.

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