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Links and Navigation:
Use Hyper-linking that Search Engines Can Follow

Search engine spiders can't follow every kind of link that webmasters use. In fact, the only kind of hyperlinks that you can be certain all search engine spiders can and will follow is standard text-based links.

In HTML-code it is written like this:

<a href="http://www.domain.com">Link text</a>

The link will look like this on a web page: Link text

All other forms of links can be a problem in some or more search engines.

TIP:
If you are using a WYSIWYG-editor or content management system it will usually output the correct HTML-code for you when you insert a text link. You can verify that it is indeed a text link by highlighting the link text in your browser. If you can highlight it letter-by-letter like most other text on a web page then you should be safe.

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