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Content and META-data

If you want good rankings in search engines than you need good content. Content is King! The more good content you have, the higher your chance of being found. It's like a ticket in a lottery. For each piece of valuable content you have (each web page is of use to some user), you have a ticket in the "search-lottery." The more tickets you have, the higher your chance is of having someone click on your link.

On a web page some text can be seen as part of the visual presentation, and some text is "hidden" from the normal visitor. Examples include: META-tags, title-tags, comment-tags (something programmers use to help them navigate the code) and ALT-tags (text descriptions of pictures).

These days search engines have reduced the amount of importance they place on META tags, with the exception of the title tag. More weight is placed on the visual text - the text that users will see when they arrive at the web page.

The title-tag is technically not a META tag. It is the most important HTML tag on your site. The title-tag displays the page's name, which will appear in the top of the browser. All major spider-driven search engines consider the keywords found in this tag in their relevancy calculations. You should pay special attention to this tag, as it carries much more weight than most other objects on a web page.

• Keyword Research
• Placing Keywords Within Your Content
• Page Titles
• Meta-tags

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