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Content and META-data:
Introduction to Page Titles
The page title is the single most important piece of information on your page, when it comes to achieving good rankings in search engines. The words you use in your title carry much more weight than anything else on your page. So use this limited space wisely.
Page titles are written this way in HTML-code:
<title>Page title here</title>
The page title-tag is placed inside the header tag in top of the HTML page:
<head>
<title>Page title here</title>
</head>
TIP:
You should limit your page titles to 50-60 characters as most search engines do not read or list more than this.
How to Write Good Page Titles
First of all, you should make sure that all your web pages have unique titles. Go through each of your web pages and write a title that makes use of the most important keywords. The page title is what appears at the very top of your browser; it may or may not be the title on the front of your page.
Keep in mind that the page title is what the users will see as the hyper-linked title in search results, so the phrase should trigger users to click on the link and visit your site!
The goal is to create titles that cause people to click and that makes use of your primary keywords for each page. If you want a page to rank well on "dental services Boston," make sure to use those exact words in the title. Maybe a title like "Dental Services in Boston - open 24 hours a day" would work well for you (that is, if you do in fact supply 24 hour services).
TIP:
To find the right balance between the use of your keywords and writing a catchy title that makes users click, we suggest you write a few titles for each page. Don't think too much about each of them - just write them all down on a piece of paper. When you have a couple of good suggestions and can compare them side by side, it will often be easier to judge which one is the best.
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