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Content and META-data:
META-Tags
Writing Good META-Keywords
META-keywords are very often misused and misunderstood. Some webmasters put hundreds of keywords in this tag in a completely unrealistic hope of getting good rankings for everything listed. Some webmasters even put in keywords that have absolutely nothing to do with their actual web page or website.
That has forced the search engines to not use the META-keywords very much in the determination of what a web page is about. It is simply not a very reliable method. However, some web search engines and site search engines do read and use the META-keywords, so we still recommend that you write relevant META-keywords for all your web pages.
Just as with META-descriptions and titles you have to write a unique set of keywords for each web page. You should NEVER copy the same set of keywords for all your web pages.
Do not add keywords that are not 100% directly related to each web page. In fact, we recommend that you only use keywords that are found in the visual text on your web pages to be safe.
It is often discussed whether or not to use commas to demarcate between keywords. Most search engines will not care as they remove the commas before reading the keywords, but some search engines might still use the comma to find exact keyword and keyword phrase matches.
Some people use commas because it makes it easier to read in the raw code. This can be helpful if you want to edit the META-tags by hand at a later time.
In any case the META-keyword tag does not carry much weight in the overall ranking algorithm for any of the major search engines, and you will never get penalized for either using or not using commas. You can pretty much choose what you want!
TIP:
The limit for the META-keyword tag is 1000 characters but you should never add that many keywords. Insert the 3 to 5 most important keywords for each given web page in the META-keywords tag - no more! The more keywords you use the less weight they each carry.
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