OPTIMIZE

Content and META-data:
META-tags

Writing good META-descriptions

The META-description is used by some search engines to present a summary of the web page along with the title and link to the page.

Not all search engines use the META-description. Some search engines use text from the regular text on your web pages and some use a combination. All you can do is make sure you have valid META-descriptions on ALL of your web pages so that the search engines that do use them have something to read.

TIP:
You should limit your META-descriptions to 150-200 characters as most search engines do not read or list more than this.

At Search Engine Watch you can see a list of which major search engines use META-descriptions and those that don't.

• Writing Good META Keywords

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