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Content and META-data:
META-tags
META-tags are pieces of text placed in a hidden, so-called "header," of your web pages. Text in a META-tag is used to describe the page. META-tags are often referred to as META-data, which means "data about data" - data about your page.
META-tags can help search engines better understand and present links to your website. It is highly recommended, therefore, that you fill out the META-tags on ALL of your web pages.
Will META-tags give me top rankings?
No, META-tags are not magic bullets. You will not achieve top rankings on keywords if you only use them in your META-tags.
However, we still recommend that you fill out your META-tags, as some search engines do read and use the data. In those search engines it will give you a better chance of receiving relevant visitors if you have correct, optimized, and appropriate META-tags on all your pages. Remember, only those words that appear in the main body of the page should be in the META-tags.
META-tags That Are Important to Use
There exist many kinds of META-tags and standards, but the only two that you need to deal with when optimizing a website are META-description tags and META-keywords tags.
The two META-tags are written this way in HTML-code:
<META NAME="DESCRIPTION" CONTENT="Put your description here.">
<META NAME="KEYWORDS" CONTENT="Put your keywords here.">
The META-tags are placed inside the header tag at the top of the HTML code just below the page title:
<head>
<title>Page title here</title>
<META NAME="DESCRIPTION" CONTENT="Put your description here.">
<META NAME="KEYWORDS" CONTENT="Put your keywords here.">
</head>
Adding META-tags to your web pages
Adding META-tags to your web pages depends largely on how you maintain your website. You should refer to the manual of the editor or content management system that you are using for further detailed instructions.
In most cases there will be a simple box somewhere with two fields to fill out: The META-description and the META-keywords, or just "description" and "keywords." Your program will usually take care of inserting the necessary HTML code in the right place for you.
If you are coding your web pages by hand or in a simple HTML editor, make sure you do not make any syntax errors. If the META-tags have not been coded correctly search engines will not be able to read and use them.
You can learn more about writing META tags by reading the following articles:
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