PT LEARNING CENTER:
Your Trusted Source for Search Marketing Answers

Is there a search marketing topic that you'd like to see covered in the PT Learning Center? Please email your feedback to support@positiontech.com.

Up-to-date, expert search education you can trust.

Let's face it: The myriad of search marketing education sources out there makes learning best practices confusing for marketers and IT professionals. It's hard to determine what search solutions can help - and what's outdated information, SEO spin designed to sell services, or just plain wrong.

The PT Learning Center provides marketers and technologists current, in-depth, and reader-friendly search marketing facts. Topic-specific articles, FAQs and quick-reference search marketing checklists will help you maximize your site search exposure and increase your ROI.

We've divided search marketing best practices down into four sections: Strategize, Optimize, Maximize and Analyze. Whether you're a search marketing beginner launching your first site, or a big-brand client requiring technical SEO information, the PT Learning Center contains the best-practice search marketing information you need to succeed.

Start your search marketing campaign now!

• Strategize your campaign
  What's the difference between a search engine and a Directory? What are a site owner's first steps to success? Start here and start planning your search marketing campaign.
  
  
• Optimize your site
  Discover the exact steps you can take for top-optimized sites. The Optimize section discusses meta tags, content development, common problems and more.
  
  
• Maximize your search visibility
  Learn how to gain prime search engine visibility. The Maximize section discusses how to intelligently submit your site, get indexed, and ethically promote your site within the top search engines.
  
  
• Analyze your results
  Are customers clicking-through - but not converting? Does your site suffer from poor positioning - and you don't know why? The Analyze section provides metrics and measurement information to track your site's continued success.