ANALYZE

Introduction to Ranking Analysis

Don't get obsessed with rankings! Yes, it is important to have good rankings for your primary keywords but there are better ways to monitor the results of your search engine optimization campaign than ranking reports.

One of the best ways is through traffic analysis as described in the last section. With the right reporting tools you will be able to see what search engines visitors came from and what keywords they used to find you. That is a lot more useful to determine the true value of your work.

If and when you do check your rankings, you should not check thousands of keywords for your website 10 times a day. This places an unreasonable load on the search engines servers, which the search engine companies do not like.

Within the services you get using Search/Submit from Position Tech you can see the average ranking on the keywords that brought you visitors.

Rankings Change All The Time

Rankings can change any time, any day, hour or minute - and they do. Sometimes you don't even get the same results from a search engine if you test it at two different locations at the very same time.

If you want to make ranking reports using automated tools or services you should be aware that they only reflect the situation the second the report was made and from the location it was connected. From another location at another time the results might look very different.

Checking Rankings by Hand

We highly recommend that you do manual searches yourself for your primary keywords now and then in various search engines. This will give you a much better idea of your average visibility than most automated ranking reports.

This will show you not only how you rank but also help you checkpoint your strongest online competitors. If you study what they do you may have a better chance of competing with them.

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